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May 14-16, 2012; Orange County Convention Center, ORLANDO, Florida (USA)
Catch Minacs’ CIO Arvind Sood as he shares practical tips and tools to translate business intelligence into real business results, at the world’s largest SAP conference on Tuesday, May 15 at 11:00 am. Arvind will speak on the topic "Making Business Intelligence More Intelligent: Insider Tips and Techniques”.


May 11, 2012; The Westin, MUMBAI, (India)
Catch Milind Godbole share his views at the inaugural CEO Panel discussion on "Driving non-linear growth - do we have a business model?", at the fourth edition of the BPO India Forum in Bangalore.


Blog: Customer Relationship Management

You Don’t Pay for Contact Centers: Get Beyond the Myopia of Customer Service Outsourcing

Author: Sax Krishna | (Formerly) Global Telecom, High Tech, Media & Entertainment and Banking & Financial Services Industry Leader at Aditya Birla Minacs
Is your outsourcing provider selling you contact centers? That’s what has traditionally been bought and sold. But as a client that’s not what you are paying for! Contact centers are after all just infrastructure – at two levels. The first consists of hardware and software including, facility, networks, computers, furniture, etc., which by itself can do little for you. The second level includes the technology and people with real domain knowledge that can add value to your business. You need the combination to deliver quality customer service.
Clearly it’s not contact centers, but business results that you are interested in.
In the telecom industry, as I mentioned in my earlier post, it’s critical to have a customer lifecycle view to better your customer service, and consequently increase the lifetime value of your customers. What you need is a “business solutions” provider with integrated Customer Relationship Management (CRM) capabilities. These include:
  • Ability to integrate disparate systems to create a convenient, easily accessible database of information.
  • Domain experts studying the lifecycle of your customers and highly skilled agents engaging with them at the right touch points to provide seamless customer service.
  • Value added tools such as speech analytics to predict customer dissatisfaction and your CRM partner acting to proactively defuse them.
Integrated customer relationship management not only helps build effective customer relationships, but also helps you improve in-house productivity and enhance the overall profitability of your business. In fact, the right business solution could make customer service pay for itself and earn you some revenue as well!

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